We make bikes to ride. Not like 45 miles in tight shorts and clicky shoes ride. Just ride. Everyone has a place to go. And it’s way more fun on an Electra. Wherever. Whenever. Whoever you are. Ours is not an exclusive club. If you like to have a good time, you’re in. The codeword is: guacamole. Or is it periwinkle? We forget.
The point is, we started this company because we thought bikes could be more fun. We thought they could look a little cooler. Then we stopped thinking and went to the beach. But eventually we made it back to our studio and starting designing. The result was a cruiser that looked and rode unlike any other bike out there. And you guys loved it.
So we made more. Over 20 years later, we’re still doing it. Still ignoring convention. Still innovating. And still looking for inspiration in unlikely places. From beach cruisers to urban commuters, the perfect bike for you is in here somewhere
You rock. Let's roll.
More information about Electra can be found here.